Sportmax Milano Rinascente

Address:

Piazza Del Duomo 1, Milano,
20121, MI, Italy
OPENING TIME:

SS25 Runway

The Spring-Summer 2025 Runway Show celebrates the freedom of a body in motion through an exercise in intuition and precision, innovation and restraint. An ode to the creative process and innate versatility that defines Sportmax. Silhouettes with sculptural fluidity intersect with soft lines and asymmetric transparencies in a game of contemporary layering. Elongated cuffs and hems are juxtaposed with prismatic accessories, evoking an optical energy that embraces the movement of the body. The sensuality of the essential becomes the manifesto of the new collection. Plunging necklines and deep slits reveal a fierce vision based on a renewed vocabulary of shapes, textures and monochrome shades. Expertise and functionality. A maximal-meets-minimal friction that exposes the shifting tone of the Sportmax narrative.

Pre-Fall 2025 Collection

The Pre-Fall 2025 collection defines an authentic and graphic style, where heritage becomes a key strength and guides a modern, functional design. A discreet seduction, expressed through essential pieces and deep necklines, characterized by the iconic Sportmax “S.”

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